Web Site Marketing

To be successful online your website needs to attract visitors. The number of visitors that your site attracts could therefore have a large impact upon the success of your business. Compared to the cost of traditional advertising, a well designed website, combined with a properly planned and executed search engine marketing campaign, can provide a tremendous long-term return on investment for any business. Internet analysts suggest that 85% of website visitors find the site initially through search engines or directories. This makes it essential that your site is highly visible in major search engines.

How do you achieve a good search engine position?

Based on our members extensive knowledge and experience, our members have created a range of cost effective web marketing services to help businesses succeed online. These services are based on three fundamentals:

1. Search Engine Submission - to boost your sites rankings in the search engines
2. Improved site design - help to improve search engine visibility
3. Authorative link systems

Each of these services will help to attract visitors to your site, bringing your company more business and the rewards of a well managed website.

Optimising images for search engines

When you think of building a search engine friendly site you probably don't think of optimizing your images. Title tags and META tags probably come to mind first, but optimizing images can attract more visitors to your site and enhance their experience when they get there. Properly optimized images will decrease page load times, allow people with disabilities that use screen readers to understand the content that they can't see, and bring new visitors to your site from image searches.
There are several important factors to consider when optimizing images on your site:

The domain name

Whether for business or personal use, before there can be a website, there must be a domain name, and one of the most important steps of a search engine optimization plan is to pick the right one. So what IS a domain name? A domain name is that thing that people give you when you ask for their website. anything.com, for example, is a domain name.

Some things to consider in choosing a domain name are: